COMMERCIAL ANALYTICS
Make price, volume, cost and ROI trade-offs explicit
A scenario engine linking price, volume, cost structure, contribution, break-even and ROI into one commercial decision framework.
Decision problem
Commercial teams often discuss price, volume and margin separately. This model makes the relationships explicit so a price change can be evaluated against contribution, break-even, and ROI consequences.
Core workflow
Price + Volume + Costs → Revenue → Contribution → Break-even → ROI → Sensitivity → Commercial decision.
Decision questions
- What happens to contribution when price changes?
- What volume is required to break even?
- How sensitive is ROI to price, cost, and volume?
- Which assumptions drive the largest commercial differences?
Outputs
- Unit-economics calculator.
- Break-even engine.
- Price/volume sensitivity matrix.
- ROI scenarios.
- Margin bridge.
- Executive summary and decision memo template.
Limitations
Inputs are synthetic assumptions for a fictional product. The model does not estimate demand elasticity or observed customer response, so outputs are scenario results conditional on stated assumptions rather than market forecasts.
Real decisions require validated costs, demand evidence, competitive constraints, and context-specific pricing rules.