PROJECT INQUIRIES · DATA & QUANTITATIVE ANALYSIS

Start with the business question. Leave with a clearer decision.

I support agencies, consultancies, and growing teams that need performance analysis, reliable KPI reporting, BI evidence, or quantitative decision support. Each engagement starts with a defined problem and a clear scope—not an open-ended promise to “do data.”

WAYS I CAN HELP

Choose the outcome you need.

These are starting points. The final scope, timeline, and fee depend on the business question, available data, and required deliverables.

01 · PERFORMANCE DIAGNOSIS

Find what is moving the KPI.

Investigate changes in sales, revenue, margin, volume, customer or product mix, and other business measures. Separate observed drivers from assumptions that require more evidence.

  • Metric definitions and data checks
  • Trend and segment comparisons
  • Concise findings and recommended follow-up

Useful when performance changes but the explanation is unclear.

02 · REPORTING & BUSINESS INTELLIGENCE

Make reporting more reliable.

Structure KPI reporting and dashboard evidence so teams can compare performance consistently and understand what the numbers mean.

  • Reporting logic and KPI definitions
  • SQL-led data preparation where appropriate
  • Dashboard or decision-ready report

Useful for agencies and teams that need reporting capacity or clearer management visibility.

03 · QUANTITATIVE & FINANCIAL ANALYSIS

Compare scenarios before deciding.

Use explicit assumptions and sensitivity analysis to evaluate possible outcomes involving price, cost, volume, cash flow, risk, or growth.

  • Forecast and scenario structure
  • Unit economics, break-even, and ROI
  • Assumption checks and model QA

Useful when a decision depends on trade-offs and uncertain assumptions.

HOW ENGAGEMENTS WORK

A defined process from brief to delivery.

Scope is confirmed before substantive work begins. This reduces ambiguity about what will be delivered, how it will be evaluated, and what is outside the project.

STEP 01

Brief

Clarify the business decision, audience, available data, and deadline.

STEP 02

Scope

Agree on inputs, methods, deliverables, exclusions, timeline, and fee.

STEP 03

Validate & analyse

Check data quality, document assumptions, and perform the agreed analysis.

STEP 04

Deliver & review

Provide the agreed report, dashboard, or model with findings, limitations, and next steps.

PROJECT BRIEF

Send enough context to assess fit.

You do not need a perfect specification. A short, clear brief is enough to start a useful conversation.

Include these details

  • Company or team: what the business does and who will use the output.
  • Decision or problem: the question you need answered, or the KPI you need to understand.
  • Data available: format, reporting period, and approximate size.
  • Desired deliverable: analysis, report, dashboard, forecast, model review, or research.
  • Timeline: target date and any constraints.
  • Budget range: optional, but useful for determining a realistic scope.

Good fit is more important than project size

This service is designed for teams with a defined analytical question, accessible data or evidence, and a decision that the work can inform.

For agencies and consultancies, reporting overflow or repeat client-analysis work may develop into a recurring engagement when the need is consistent.

Where the question, data, or success criteria are not yet clear, the first step is to define them before estimating the work.

Ready to discuss the brief?

Use email for the first conversation, LinkedIn for a professional introduction, or Contra when you are ready to formalize a scoped project.

Please do not email confidential, personally identifiable, or customer-level data with the initial inquiry. Describe the data or use a sanitized sample first; a suitable transfer method can be agreed if the project proceeds. The email link opens your email composer and does not send anything until you choose to send it.